What is SEO & why your business needs it?
SEO (Search Engine Optimization) is a technique by which we move the pages of our website to the top position in the search engine. With proper SEO in place, we can rank our website in the first position on all search engines.
For example, if we go to Google and search for something, the related content stored in Google database pops up in the form of search results. This content comes from various websites. Websites with good content and SEO rank end up in top 10, followed by those with poor SEO.
Being on first page is important, as 98% of the searchers do not go to the second page. They find what they are looking for in the first page itself. This implies that, websites on the second page end up getting unnoticed by most of the visitors. SEO has other benefits as well: when a website starts to rank for queries or keywords, it has more number of visitors. This in turn, leads to fulfilling of other objectives automatically: such as lead form signup, product sales or completion of other actions that are valuable to a business.
